Poker, once considered a niche activity largely confined to casinos or underground circles, has gained mainstream popularity in India, thanks to the involvement of several high-profile celebrities. The presence of Bollywood stars, sports figures, and media personalities has helped transform the game from a mere pastime into a legitimate, skill-based sport. Their endorsements, participation in tournaments, and hosting of poker-related events have played a crucial role in not only bringing the game to a wider audience but also reshaping its perception as a game of strategy and intellect rather than mere luck.
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Celebrity Endorsements: A Major Driving Force
One of the most significant ways in which Indian celebrities have contributed to the popularity of poker is through their endorsements of online poker platforms. Their star power has helped introduce poker to millions of fans across India, positioning the game as one that requires intellect, skill, and strategy.
Shahid Kapoor, for example, partnered with PokerBaazi, one of India’s leading online poker platforms. His endorsement helped make the game more appealing to a younger, tech-savvy audience who might have previously dismissed poker as too complex or specialised.

Similarly, Hrithik Roshan became the face of RummyCircle, a popular online gaming site, showcasing how poker can bridge the gap between entertainment and skill-based gaming. Shah Rukh Khan, one of Bollywood’s most famous personalities, joined forces with A23, further amplifying the game’s appeal. His massive fan base has played a key role in introducing poker to millions who were previously unaware of it as a legitimate game.

These endorsements have helped position poker as an exciting and competitive game that can be played for fun and for serious monetary rewards. Celebrities have effectively shifted the narrative, showing that poker is more than just gambling—it’s a mind sport requiring strategy and intellectual prowess.
Increased Visibility: Bringing Poker to the Forefront
Celebrity involvement in poker has also significantly increased its visibility, drawing attention from people who might have never considered trying the game. Traditionally, poker was considered a niche interest, but with the active participation of famous personalities, the game has gained recognition and respect from a much larger audience.

Shilpa Shetty and Raj Kundra have both been very vocal about their passion for poker. As active participants in major poker tournaments, including the Match India Poker League, they have helped normalise the game and demonstrate that it’s not just for professionals or wealthy individuals. Their involvement has shown that poker can appeal to people from all walks of life and is a game for everyone—young and old, male and female.
Through their support and participation, Shilpa and Raj have also worked to make poker a family-friendly activity, further helping to reduce any social stigma that may have been associated with the game. This increased visibility has drawn new players into the world of poker, particularly those who may have never thought to explore the game before.
Changing the Narrative: Legitimising Poker as a Mind Sport
One of the biggest hurdles poker has faced in India is its association with gambling. Traditionally, poker was viewed with suspicion, seen as a form of chance-based betting rather than a skilful game. However, celebrity involvement has helped change that narrative, showcasing poker as a legitimate and respectable mind sport.
Minissha Lamba, a Bollywood actress who transitioned from acting to professional poker, has been a key player in this shift. By participating in numerous poker tournaments and publicly discussing her love for the game, she has helped demonstrate that poker requires strategic thinking, patience, and skill, just like other intellectual sports. Minissha’s involvement was a game-changer, showing that poker is as much about mental calculation as it is about reading people and making split-second decisions.

Celebrities like Nawazuddin Siddiqui and MS Dhoni have also worked to legitimise poker as a skill-based sport by becoming ambassadors for PokerStars India. Their involvement has helped redefine the game in the eyes of the public, making it clear that poker is not just a game of luck but one that requires expertise and mental sharpness.
Promoting Poker Through Reality Shows and Tournaments
Celebrity-hosted poker reality shows and tournaments have further helped boost the game’s popularity. Rannvijay Singha, an actor and popular host, took poker to a broader audience by hosting India’s first poker reality show. His involvement emphasised the importance of mental strategy in poker, while also making the game more accessible and entertaining for viewers.
By hosting such events, Rannvijay played a crucial role in positioning poker as an exciting and competitive sport. His presence helped convey the message that poker is not just about betting, but about playing smart and outthinking your opponents. The success of poker reality shows, with high-profile celebrity hosts, has helped to further increase the visibility of poker and bring it into mainstream entertainment.
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Conclusion: The Celebrities’ Impact on Poker’s Popularity in India
Indian celebrities have undoubtedly played a key role in poker’s growing popularity in the country. Through their endorsements, participation in tournaments, and hosting of poker-related events, they have helped establish poker as a skill-based mind sport that requires strategy, intellect, and mental agility. Their involvement has not only increased the game’s visibility but has also helped change its perception, positioning it as a mainstream, respectable sport.
With celebrities like Shahid Kapoor, Shilpa Shetty, Hrithik Roshan, and MS Dhoni lending their star power to poker, the game has moved from being a niche hobby to a widely accepted and enjoyed pastime in India. As more celebrities continue to endorse, play, and participate in poker events, the game will only continue to grow in popularity, attracting even more players and enthusiasts across the nation.
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