Aiming to transform live poker events worldwide, one of the top brands in the poker business, poker Stars, has started a series of calculated partnerships. They are celebrating the 20th anniversary of the European Poker Tour (EPT). PokerStars is increasing its impact and providing fresh chances to game players. The business is deepening its relationship with the worldwide poker scene by organizing famous events and collaborating with big poker tours.
Julien Liarte, Senior Business Development Manager for Live Events for PokerStars for Europe. Recently spoke about these advances at the UK & Ireland Poker Tour (UKIPT), London. The conversation showed how PokerStars tries to unite players and provide unforgettable poker events.
PokerStars: The Importance of UKIP T London
Held at the venerable Hippodrome Casino, UKIPT London occupies a particular position among the yearly poker events run by PokerStars. Considered a mainstay on the UK’s poker calendar, this tournament has regularly drawn players nationwide.
Liarte stressed, “UKIPT London is extra special for us because we’ve worked with the Hippodrome Casino for a long time.” This tournament has developed a devoted following over time. Participants come year after year for the thrilling games and electrifying environment.
The UKIPT London this year added something additional. Several team pros and ambassadors from PokerStars made one of the evenings a remarkable meet-up game. Hundreds of players turned out to challenge their poker idols, generating an exciting and friendly environment that mirrored the nature of the game.
Broadening Influence via Strategic Cooperation of UKIPT
Irish Open and Paddy Power
Working with the Irish Open and another big Flutter Group brand, Paddy Power, has been one of PokerStars’ main strategic decisions. Renowned for its energetic atmosphere and enormous prize pools, the Irish Open is among the year’s $1,000 buy-in tournaments.
Liarte said: “The Irish Open is one of our best and biggest $1K events of the year.” He underlined how working with such a well-known event. It enables PokerStars to reach a larger audience while keeping the high standards players want from both companies.
PokerStars is honouring this iconic event’s rich legacy through teaming with the Irish Open. Positioning itself with a brand that has evolved a strong community over many years. Liarte said, “We’re delighted to partner with the Irish Open team and Paddy Power,” stressing the company’s goal to work. They also stated the events that have created strong ties inside the poker community.
Grosvenor Poker Goliath: Expanding Audience
In another noteworthy alliance, PokerStars has teamed with one of the UK’s most significant live poker events, Grosvenor Poker Goliath. Thanks to its readily available buy-ins and excellent poker experience, the Goliath series appeals greatly to players throughout the UK.
Liarte noted the general acceptance of Goliath in the UK poker scene: “If you ask any poker player in the UK about Goliath, they know it.” This partnership goes beyond brand awareness, including engaging with players who would not usually attend more significant events like EPT and UKIPT.
Working with Goliath gave Poker Stars a unique chance to reach more people. Running online qualifications and physically attending the event allowed PokerStars to interact with recreational players and support their entry into bigger events. “We are developing a relationship with Goliath that enables us to reach players who might not often engage in UKIPT and EPT events,” Liarte said. “It presented a perfect cooperation possibility.”
Cyprus Dolce Vita Series: A New Frontier for PokerStars
Another noteworthy tournament where PokerStars has had an impact is the Merit Poker Dolce Vita Series in Cyprus. Born out of a partnership with Italian organizers, this series takes place in Cyprus because of Italy’s legal difficulties allowing land-based poker tournaments.
With the Dolce Vita series setting records and drawing players from Europe and beyond, Cyprus has rapidly become a prominent destination for poker tournaments. Liarte said, “Players who have been to Cyprus can attest that it’s a fantastic place for poker,” noting that the Dolce Vita event’s success opened the path for further poker events in the area.
The Dolce Vita series has confirmed PokerStars’ position in Cyprus and made the island a top venue for the next poker tournaments. The initiative and the great success it attained delighted us. Liarte expressed excitement in future exploration of these significant occurrences.
Changing the Live Event Strategy for PokerStars
Working with other well-known poker tours signifies a dramatic change in how PokerStars approaches live events. These alliances enable PokerStars to establish relationships with a broader spectrum of players. Guarantee that the business keeps innovating and extending its influence over the worldwide poker scene.
PokerStars provides distinctive and unforgettable events that appeal to a varied audience. They aim to match with companies that have strong roots in their particular poker communities. PokerStars is a worldwide leader in live poker tournaments, whether via the Goliath series in the UK, the Dolce Vita series in Cyprus, or the Irish Open in Dublin.
Finally
Strategic partnerships between PokerStars and significant poker events and tours indicate a fresh chapter in live poker. PokerStars is broadening its audience and improving the live poker experience for players all around. They use the strengths of well-known brands such as the Irish Open, Grosvenor Poker Goliath, and the Dolce Vita series.
PokerStars uses these alliances to give players more chances to compete, interact, and enjoy their preferred game. PokerStars is poised to remain at the forefront of the poker scene as it keeps changing its strategy for live tournaments. It aims to foster innovation and unforgettable events for players.
